Assignments

Prepare a report analyzing a brand’s strategy and UX impact with metric suggestions.

Map out the customer journey for a brand integrating key UX touchpoints.

Choose a brand and evaluate its user experience across touchpoints.

Create a brand purpose, mission, and value statement for a hypothetical or real brand.

Create a detailed report on an ad campaign’s performance, including recommendations for next steps.

Choose a real or hypothetical ad campaign and propose three optimizations based on performance metrics.

Plan and storyboard one ad campaign including target audience, ad creative, and copy.

Using keyword research tools, draft a search ad with headlines, descriptions, and keywords for your business.

Identify and analyze 3 ads from competitors on Google, Facebook, or Instagram. Note what you liked and potential improvements.

Complete sanding and finishing on your furniture piece. Share photos of the finished product and write a reflection on your experience and lessons learned.